Whether you’ve been running a business for a couple of years or you are planning on diving into your newest business venture this year, you are never too late to understand and utilise some useful tech tools in 2024. These tools will not only help you remain competitive in this current market but also give you the option to stand out from the crowd, pushing yourself through a new business year with the potential to grow each year.
The technology landscape is constantly changing and evolving at a quicker rate than we’ve ever seen before. For a small business to remain competitive and survive, you need to adapt or be left behind. So we’ve answered your questions and added our 5 top tech tools every small business needs in 2024.
Sprout
This is most useful for businesses that have or are trying to create a strong online presence while juggling a lot of other stuff. For example, if you need a tool that not only keeps track of your social media platforms but also allows you to schedule a range of posts at once to go live strategically, you can say goodbye to finding time to do a quick post and get them all scheduled at once to go live throughout the week.
The best part is that you can set the same posts to go live on multiple platforms, cutting the time in half again. Sprout might come with a hefty price tag compared to other platforms but it also comes with an in-depth analytical report that helps you create strategies to increase engagement and help business growth so while you’re saving time, you’re getting that extra bit of help.
Marketing Automation Platforms
Quite similar to Sprout, you have platforms like MailChimp, HubSpot, and ActiveCampaign. These platforms schedule any ads you might have lined up and are extremely useful for times like Black Friday, Valentine’s Day, end-of-season sales and so forth. This frees up some time for strategic initiatives and targeted engagement. This allows you to send multiple campaigns automatically with minimal effort.
Cyber Security Tools
No matter how small or large your business is, cybersecurity is crucial and should never be skipped or overlooked. Getting comfortable with tools like KnowBe4, PhishMe, and SANS Security Awareness Training. This way, you can avoid things like broker scams, forex scams, hacking, and any loss of funds that you are constantly exposed to.
Another step to consider is educating all of your employees on the precautions to take to keep your business secure from any potential threats. If by chance you are outsmarted, which happens, there are investment fraud lawyers that help retrieve funds so you won’t have to close shop.
Lavender AI
Lavender has been designed to help you keep track of your sales and your workflow, it has a built-in AI function to help elevate your sales emails. You can download it into the browser so you can use it when you are on Gmail, Outlook, Outreach and SalesLoft.
This is a good way to trial and error sales tactics and it only takes a fraction of the time with the help of AI.